Savvy is a subsidiary of Elite cosmetics trading. it was founded in 2014 engaged in trading various products and managed to expand to cosmetics manufacturing and become a key player in its market. Savvy is a term that refers to the use of advanced technology and data analytics in the field of medicine. This can include the use of electronic medical records, telemedicine, and artificial intelligence to improve patient care and outcomes. In Ethiopia, the use of savvy medicine and medical devices is growing, as the country seeks to improve its healthcare system and provide better care for its citizens. The import of medical devices and equipment is an important part of this effort, as it allows hospitals and clinics to access the latest technologies and treatments. There are a number of challenges involved in importing medical devices into Ethiopia. One of the main challenges is the cost, as many of these devices are expensive and may not be within the budget of many hospitals and clinics. Another challenge is the availability of trained personnel to operate and maintain the equipment, as well as the need for ongoing training and support. Despite these challenges, the use of savvy medicine and medical devices is increasing in Ethiopia, as the country seeks to improve its healthcare system and provide better care for its citizens. This is a positive development, as it will help to improve patient outcomes and reduce the burden on the healthcare system.